Millie Bobby Brown debuts her teen fashion collection at Walmart, marking another major milestone in the actress’s fast-growing lifestyle empire. The Stranger Things star has teamed up with Walmart and apparel manufacturer Delta Galil USA to introduce Mills by Millie Bobby Brown, a clothing line designed specifically for teens and young women who want fashionable pieces at accessible prices.
Best known for her role in Netflix’s hit series Stranger Things, Millie Bobby Brown says the collection is inspired by her own teenage years. According to the brand’s launch statement, Mills is meant to feel “exciting, attainable, and inclusive,” serving as a heartfelt nod to her younger self and to girls who are just beginning to explore personal style.
A Natural Extension of Her Growing Brand Portfolio
The Walmart launch follows the success of Brown’s other ventures, including Florence by Mills Beauty, Florence by Mills Coffee, Florence by Mills Pets, and her earlier Florence by Mills fashion line introduced in 2024. With Mills, however, the focus shifts squarely to Gen Z, blending trend-forward design with everyday wearability.
Speaking about the debut, Brown explained that the brand is about freedom and confidence during those early fashion experiments. She emphasized that accessibility was a top priority, noting that the partnership with Walmart allows millions of shoppers to access the collection without premium price tags.
What’s in the Collection
Mills by Millie Bobby Brown offers a wide range of pieces across ready-to-wear, sleepwear, and intimates. Shoppers will find dresses, skirts, tops, denim, bralettes, briefs, and coordinated intimates sets designed with “flirty cuts and playful, cheeky details.”
Design highlights include floral appliqués, embroidery, lace trims, and thoughtful touches such as built-in shorts and supportive bras for added comfort. Pricing starts at just $10.50 for intimates and goes up to $26.50 for wide-leg jeans, reinforcing the brand’s affordable appeal.
Walmart’s Fashion Push
Ryan Waymire, senior vice president of fashion at Walmart U.S., described the launch as part of Walmart’s broader mission to democratize fashion. He said Mills by Millie Bobby Brown delivers the trend-driven style customers want while maintaining the value Walmart is known for, calling the brand both stylish and high quality.
Where to Shop
The Mills by Millie Bobby Brown collection is now available online through Walmart’s e-commerce platform and in approximately 750 Walmart stores nationwide, making it one of the most widely accessible celebrity-led teen fashion launches to date.
