On January 25, the French fashion house Jacquemus will bring Paris Fashion Week to a close with a highly anticipated runway show at the Musée Picasso. The announcement, first revealed by WWD, confirms that Jacquemus returns to the Musée Picasso for its upcoming show, a venue already familiar to the brand. Simon Porte Jacquemus previously staged his Spring/Summer 2017 “La Bomba” collection within the museum’s walls, marking one of the designer’s earliest statements of cultural ambition.
This return is far from coincidental. It reflects Jacquemus’ ongoing dialogue with art, history, and architecture—elements that have become central to the brand’s identity.
A Fashion House Rooted in Cultural Spaces
Over the years, Jacquemus has consistently stepped outside the traditional Parisian fashion circuit. From events at the Château de Versailles to presentations at exhibition venues such as the Fondation Maeght in the south of France, the brand has redefined how and where fashion can be experienced.
By choosing museums, historic landmarks, and artistic institutions, Jacquemus has helped shift fashion’s focus toward more immersive, culturally rich environments. These settings elevate the collections beyond clothing alone, transforming each show into a broader artistic moment.
Jacquemus and Picasso: A Shared Visual Language
Located in the heart of Paris’s 3rd arrondissement, the Musée Picasso occupies the Hôtel Salé, a listed historic monument that houses one of the world’s most important collections dedicated to Pablo Picasso. While the artist’s legacy has been the subject of debate—particularly in light of renewed discussions around his personal life and attitudes—the museum remains a powerful symbol of modern art.
For Jacquemus, the connection is deeply personal and aesthetic. Picasso’s influence has long been woven into the designer’s creative vocabulary. This relationship was made official in 2021, when Simon Porte Jacquemus contributed to the book Picasso-Méditerranée, published by the Musée national Picasso-Paris. More recently, in September 2023, the designer took part in a public conversation hosted inside the museum itself.
How Picasso Shapes the Jacquemus Aesthetic
Simon Porte Jacquemus has openly spoken about discovering Picasso’s work at a young age. In a 2017 television interview, he recalled being captivated by a drawing of a distorted face he encountered as a child—an early moment that left a lasting impression.
That influence is visible throughout Jacquemus collections today. From geometric shoe heels and playful polka-dot motifs to bold makeup looks featuring mirrored or double-faced designs, echoes of Picasso’s cubism and freedom of form are subtly embedded in the brand’s DNA.
Art, Fashion, and the Power of Experience
By aligning itself so closely with the art world, Jacquemus continues to strengthen its cultural credibility. This strategy resonates strongly in today’s luxury landscape, where consumers increasingly seek experiences that feel meaningful, enriching, and emotionally engaging.
In a market where fashion is no longer just about products, but about storytelling and heritage, Jacquemus returns to the Musée Picasso for its upcoming show as a natural and powerful statement. It reinforces the brand’s position at the intersection of art and fashion—where creativity, culture, and modern luxury meet.
