Stepping away from his familiar Parisian rhythm, Hed Mayner makes his arrival in Florence with a presentation that felt both intentional and deeply aligned with his design philosophy. The Israeli-born designer arrived at Santa Maria Novella station, only moments from the bustling energy of Pitti Uomo, setting the tone for a season defined by movement, transition, and reimagined tailoring.
A Venue That Moves With the Collection
In keeping with the fair’s theme, Motion, Mayner selected the Palazzina Reale as the stage for his show. Located directly beside the train station and physically connected to the railway tracks, the historic building offered an industrial pulse that echoed throughout the presentation. The constant sense of arrival and departure became a powerful metaphor for the collection itself—fluid, evolving, and in motion.
Modern Tailoring With Bold Proportions
The show featured 34 looks presented by a diverse cast, each reinforcing Mayner’s distinctive approach to menswear. Traditional tailoring was pushed forward through exaggerated, flared shoulders and striking contrasts in volume. Asymmetry played a key role, with unconventional cuts and layered constructions challenging classic silhouettes while remaining wearable and refined.
Textures, Fabrics, and Unexpected Harmony
Mayner experimented freely with textures and patterns, pairing houndstooth with silver sequins, pleated surfaces, and soft, flowing materials. Structured wool gabardine was used for coats, while velvet appeared in fluid, dress-like pieces, creating a balance between strength and softness. These contrasts gave the collection a sense of tension that felt deliberate rather than decorative.
Uniform Codes Meet Contemporary Ease
True to his signature style, the collection was completed with sporty and uniform-inspired elements, grounding the more conceptual aspects of the designs. These references added practicality and familiarity, reinforcing Mayner’s ongoing dialogue between discipline and freedom in modern menswear.
With this Florence presentation, Hed Mayner makes his arrival in Florence not just a change of location, but a clear statement of direction—one that continues to reshape the language of contemporary tailoring through motion, proportion, and quiet strength.
